Learning Goals of Academic Programs in Business

Bachelor of Science in Business / Bachelor of Arts in Business (BSB/BAB)

Goal 1:  Fundamental Knowledge: Demonstrate a fundamental knowledge of the core business disciplines.

Goal 2:  Ethical Issues:  Understand ethical dilemmas and how to address them.

  • Objective 1: Recognize and analyze ethical dilemmas and propose solutions for practical business situations.
  • Objective 2: Consider the consequences of business decisions with ethical implications on all stakeholders.

Goal 3:  Practical Business Skills:  Demonstrate proficiency in the application of practical business skills.

  • Objective 1:  Demonstrate effective oral and written communication skills necessary for a professional business environment.
  • Objective 2: Analyze business problems using appropriate software, data sources, and tools.

Goal 4: Global and Multicultural Dimensions:  Demonstrate knowledge of the global and multicultural dimensions of the modern business environment.

  • Objective 1:  Identify the challenges of operating in a global environment.
  • Objective 2: Demonstrate an understanding of global business concepts.

Goal 5:  Problem-solving and Decision-making:  Demonstrate effective problem-solving and decision-making skills in business situations.

  • Objective 1:  Demonstrate the ability to apply appropriate techniques to solve business problems.
  • Objective 2:  Demonstrate the ability to apply decision-making models and interpret the results.

Master of Business Administration (MBA)

Goal 1:  Body of knowledge in the various disciplines

Core Business Knowledge: Students will possess the current working body of knowledge in the business disciplines of Management, Marketing, Managerial Accounting, Managerial Economics, Corporate Finance, and Quantitative Management Science.

  1. COB shall be >= to the national mean on the ETS MFT.
  2. COB shall be >= the national mean on 3 of the 5 sub-groups.

Goal 2: Decision-making and problem-solving using technology

MBA students will be able to use decision-making and problem-solving processes after identifying, analyzing, and applying relevant data in the analysis of business problems..

  1. Apply relevant evaluation tools for decision-making and problem-solving
  2. Perform an analysis of business problems
  3. Make facts-based decisions

Goal 3: Written communication

Students will be able to effectively communicate ideas in writing.

  1. Reveals sound logic and organization.
  2. Exhibits a purpose and focus that is clear
  3. Develops ideas in a clear manner.
  4. Reveals a mastery of language, spelling, and grammar.

Goal 4: Ethics

Students will be able to incorporate the various ethical perspectives into their decision-making and problem- solving processes after identifying, analyzing, and applying relevant data and information.

  1. Identify, apply, and present various ethical perspectives to a current dilemma
    1. Identifies dilemma
    2. Considers stakeholders
    3. Analyzes alternatives/consequences
    4. Describes a desired action

Goal 5:  Internationalization of business

Students will be able to demonstrate an understanding of the impact of internationalization on businesses.

  1. Demonstrate an understanding of intercultural differences
  2. Evaluate business strategies in a global environment


Master of Science in Information Systems (MSIS)

Goal 1: Core IS Knowledge: Use Information Systems concepts to address business problems.

Goal 2:  Business Analytics: Model and analyze data using various data analysis tools and methods.

Goal 3:  Communication: Develop written and verbal communication skills.

Goal 4:  Project Management: Plan Information Systems projects.

Goal 5:  Problem Solving. Address complex issues in the global Information Systems context.