Strategic Plan

dr ron k. patterson

“Strategic planning goes beyond a static document—it is a collaborative blueprint that enables us to anticipate opportunities, clarify our purpose and priorities, and align the resources needed to achieve our shared goals.”

Dr. Ron K. PattersonMurray State University President

Five Phases of the Strategic Planning Process

Phase 1

 

Listening & Foundation

The co-chairs conduct an environmental scan and develop the strategic planning framework that will guide the entire process.

  • Listening & Learning tour findings reviewed
  • Environmental scan of higher-ed trends
February – May 2026

Phase 2

 

Task Force Preparation & Training

The 41-member Planning Task Force completes a survey, participates in a one-day training session (September 16), and learns the collaborative engagement methods they will use to gather stakeholder input.

  • Public website launch (Aug)
  • Task Force Training Day (Sep 16)
June – September 2026

Phase 3

 

Stakeholder Engagement

Planning Task Force members lead focus groups and conversations with students, faculty, staff, alumni, community partners, and other stakeholders across campus and beyond.

  • Focus groups
  • Student, faculty, & alumni conversations
September – November 2026

Phase 4

 

Data Synthesis, Visioning & Priority Setting

All stakeholder feedback is analyzed and synthesized. PTF members participate in a vision conference (TBD) to identify strategic priorities and areas of focus for Murray State's future. Messaging is shared throughout the campus community.

  • Draft strategic priorities emerge
  • Vision Conference
December 2026 – March 2027

Phase 5

 

Strategy Development, Operationalization & Launch

Strategic initiatives are developed, action plans are finalized, and the comprehensive strategic plan is launched to guide Murray State University's direction and decisions.

  • Strategy finalization & approval
  • Official Strategic Plan launch (July 2027)
April – July 2027

Co-chairs' Notes

Get Involved — From September through November, our task force is hosting focus group sessions across Racer Nation. Want to participate? Submit your contact information through the Strategic Plan Focus Group Inquiry Form to connect with a task force member. For questions, contact Dr. Elise Kieffer at ekieffer@murraystate.edu 

Feedback Reports — Task force members should submit Stakeholder Feedback following focus group sessions.

Co-Chairs

Co-Chairs

Task Force Members
Administration

 

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