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Buying Their Way to Twitter Fame

[Linked on April 9, 2013; Published Aug 22, 2012]

AS a comedian, Dan Nainan was blessed with fans, millions of YouTube views and, once, an audience with President Obama. But one thing was missing.

“The number of Twitter followers I had in relation to how many people in the world know about me was woefully inadequate,” he said. So in June he bought a small city’s worth for $424.15, raising his Twitter follower count from about 700 to more than 220,000.

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