Mission Statement

To equip students with the necessary philosophical and ethical frameworks; the requisite technical skills in writing and media production; and the ability as life-long learners to interpret, create, and communicate global and local events in a diverse, equitable, and inclusive manner that advances the interests of all stakeholders in media, commerce, and society, while advocating for democratic principles.

Values:

We expect our graduates to achieve the following learning objectives as outcomes of their education in our majors and programs:

  • apply the principles and laws of freedom of speech and press, in a global context, and for the country; 
  • demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;
  • demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts;
  • present images and information effectively and creatively, using appropriate tools and technologies;
  • write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  • demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  • apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work;
  • effectively and correctly apply basic numerical and statistical concepts;
  • critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • apply tools and technologies appropriate for the communications professions in which they work.

 

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