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Institutional Advancement

Alumni Affairs | Development | University Communications | WKMS | CFSB Center | Wrather West Ky. Museum

It is the aim of Institutional Advancement to further public awareness and recognition of Murray State as one of the nation's best public universities, as well as develop financial, political, and community support through a range of fundraising, marketing, and alumni activities. 

In addition to overseeing alumni organizations worldwide, university development, and directing all major capital campaigns, Institutional Advancement maintains an extensive, integrated network of print, web, and broadcast media with the purpose of making MSU known around the globe.


Jim Carter, VP for Institutional Advancement

Jim Carter
Vice President for Institutional Advancement
100 Alumni Center
(270) 809-5600

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Jim Carter received his Bachelors of Science in Journalism in 1979 and Master of Science in Communications in 1986 from Murray State University. Jim began his professional career in Memphis, Tennessee as a Chapter Consultant for Pi Kappa Alpha National Fraternity. He then returned to his alma mater to serve as Director of Student Activities at Murray State from 1981 - 1986 and Director of the Curris Center at Murray State from 1986 -1989. While working in the Student Affairs area, Jim was active in the National Association of Campus Activities and served twice as the host coordinator for the Contemporary Concert Management and Production Workshop in Nashville.

Jim then returned to Murray State University as Director of University Relations from 1996 - 2000, and has served as the Executive Director of the Murray State University Alumni Association Board of Governors since 1996. He has held the position of Vice President for Institutional Advancement at Murray State University since the fall of 2000. As Vice President, Jim directs the university's alumni, development, marketing, public relations, digital media services, and publications areas. In addition to these duties, WKMS the university's 100,000 watt public radio station, the CFSB Center an 8600 seat arena and Lovett Auditorium a 2300 seat performing arts hall fall within his direction.

Jim is currently closely involved with MSU's international initiatives and has served as Chair to the Murray State University Discover China committee since 2007 traveling to China on four separate occasions.  Jim also served as the Program Director of the 2007 Discover Korea international exchange.  Jim is the 2007 recipient of the Outstanding International Service Award for Study Abroad.  An initiate of Phi Kappa Phi Honor Society, Phi Beta Delta, and an Honorary Member of Sigma Alpha Iota program.
A member of the Murray Convention and Visitors Bureau since 1996, Jim serves as Chairman of the bureau. He currently serves on the Board of both the Murray-Calloway County Economic Development Corporation and the Murray Industrial Authority. He is a member the Country Music Association, and serves as a board member and scholarship chair for the International Entertainment Buyers Association.
A member of Kentucky Educational Televisions Friends Board, he currently is serving as President.   
Jim co-hosts with Sarah Clark the university's weekly video news magazine program, Roundabout U, which is broadcast from the MSU TV11 studios and available statewide on KET, KETKY and in the four state region on WSIL ABC3.