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Advertising Major

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Advertising Major  35 hours
Required courses (32 hours):
JMC 100T Transitions
JMC 168 Contemporary Mass Media
JMC 270 Basic Audio/Video Production
JMC 330 Mass Media Effects
JMC 394 Introduction to Advertising
JMC 417 Advertising Copywriting & Layout
JMC 426 Advertising Media Sales
JMC 439 Advertising Media Planning
JMC 456 Advertising Campaigns
JMC 499 Senior Seminar
JMC 590 Mass Communication Law
Required Limited Elective (3 hours from the following):
JMC 194 Newswriting
JMC 322 Mass Media Study Abroad
JMC 336 Script Writing
JMC 391 Public Relations Principles
JMC 400 International Mass Communications
JMC 440 Research Methods for Public Relations
JMC 596 Internship
MKT 360 Principles of Marketing
MKT 463 Consumer Behavior
Upper-Level MKT elective OR MGT 350 Fundamentals of Management
Co-Requirements (6 hours):
CSC 125 Internet and Web Design
GCM 153 Electronic Imaging
Required Major 21-24 Hours
Unrestricted Electives 8-17 Hours
Total Curriculum Requirements 120 Hours

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